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Beauty Industry, Beauty Launches

Duane Reade Engages Shoppers with an App

The retailer is testing a new update for its iPhone App in several of its locations.

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By: Jamie Matusow

Editor-in-Chief

Duane Reade has released the first update for its iPhone App, and is currently testing shoppers’ engagement with it, in ten of its retail locations in Manhattan.

The update includes an integration of Apple’s iBeacon technology, which adds several shopper-friendly features including Weekly Ads & Coupons; Pill Reminder; DR Walk-In, Preferred Store, Shopping List, Steps and QuickPrints from Instagram.

Calvin Peters, PR/Digital Communications Manager for Walgreens, commented:

“It is incredibly important for Duane Reade to be where our customers are, including on their smart mobile devices. This update aligns with our goal to provide them with tools, programs and category specific consumer-generated media that offer relevant convenience, including trusted product and service insights.”

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